The use of a QFD-Fuzzy approach to support investors’ decisions: A study on fast growing digital businesses in London . Contextus - Revista Contemporânea de Economia e Gestão, [S. l.], v. 21, p. e82986, 2023. DOI: 10.19094/contextus.2023.82986. Disponível em: https://periodicos.ufc.br/contextus/article/view/82986. Acesso em: 7 feb. 2026.