Antecedents of the adoption of Social Media Marketing by micro and small enterprises . Contextus – Contemporary Journal of Economics and Management , [S. l.], v. 21, p. e88631, 2023. DOI: 10.19094/contextus.2023.88631. Disponível em: https://periodicos.ufc.br/contextus/article/view/88631. Acesso em: 25 apr. 2026.