The relations between market guidance, product and process innovation, and organizational performance. Contextus - Revista Contemporânea de Economia e Gestão, [S. l.], v. 15, n. 3, p. 174–202, 2017. DOI: 10.19094/contextus.v15i3.940. Disponível em: https://periodicos.ufc.br/contextus/article/view/32308. Acesso em: 8 feb. 2026.