Management practices for multichannel marketing: study on retail consumer goods. Contextus – Contemporary Journal of Economics and Management , [S. l.], v. 16, n. 3, p. 66–100, 2018. DOI: 10.19094/contextus.v16i3.39905. Disponível em: https://periodicos.ufc.br/contextus/article/view/39905. Acesso em: 25 apr. 2026.