ROLE OF BIG DATA ANALYTICS FOR CUSTOMER SATISFACTION IN MEDIATING SERVICE SUPPLY CHAIN MANAGEMENT AND OPERATIONAL PERFORMANCE. Contextus – Contemporary Journal of Economics and Management , [S. l.], v. 17, n. 3, p. 114–138, 2019. DOI: 10.19094/contextus.v17i3.42468. Disponível em: https://periodicos.ufc.br/contextus/article/view/42468. Acesso em: 25 apr. 2026.