SCHARF, Edson Roberto; ODEBRECHT DA SILVA, Halissa. COMMUNICATION STYLES OF GLOBAL BRANDS IN DIFFERENT CULTURAL CONTEXTS: A STUDY OF THE MCDONALD’S BRAND. Contextus - Contemporary Journal of Economics and Management, [S. l.], v. 12, n. 1, p. 29–55, 2014. DOI: 10.19094/contextus.v12i1.32170. Disponível em: https://periodicos.ufc.br/contextus/article/view/32170. Acesso em: 30 mar. 2025.