BASSO, Kenny; ESPARTEL, Lélis Balestrin. USE OF PERSONALITY TRAITS IN DIFFERENTIATION OF CONSUMERS IN DIFFERENT LEVELS OF LOYALTY. Contextus - Contemporary Journal of Economics and Management, [S. l.], v. 13, n. 1, p. 7–33, 2015. DOI: 10.19094/contextus.v13i1.401. Disponível em: https://periodicos.ufc.br/contextus/article/view/401. Acesso em: 16 apr. 2025.