Silva, Douglas Vieira, and Roberto Giro Moori. “ROLE OF BIG DATA ANALYTICS FOR CUSTOMER SATISFACTION IN MEDIATING SERVICE SUPPLY CHAIN MANAGEMENT AND OPERATIONAL PERFORMANCE”. Contextus - Revista Contemporânea De Economia E Gestão, vol. 17, no. 3, Dec. 2019, pp. 114-38, doi:10.19094/contextus.v17i3.42468.