“Once upon a time [...]”: Stimulating management research through vignettes

Authors

DOI:

https://doi.org/10.19094/contextus.2023.83246

Keywords:

vignettes, research, methodology, instrument, data collect

Abstract

This methodological essay aims to present and reflect on some aspects to be considered when constructing and using vignettes as a data collection instrument. Characteristics, advantages and possible limitations of vignettes, practical circumstances of use, and frequently used formats are presented. These jointly-addressed aspects contribute to using vignettes in research in Administration, regardless of the perspective of the studies. As the vignette is a data collection instrument fairly used in Administration, this article can guide future researchers serving as a source for those more interested in understanding the characteristics of carrying out a study using vignettes. 

Author Biographies

Joacil Carlos Viana Bezerra, Federal University of Paraiba (UFPB) 

Administrative Technician at the Federal University of Paraíba (UFPB) 

PhD candidate in the Graduate Program in Administration at the Federal University of Paraíba (PPGA/UFPB) 

Ana Lúcia de Araújo Lima Coelho, Federal University of Paraiba (UFPB) 

Associate Professor at the Department of Administration at the Federal University of Paraíba (UFPB) 

PhD in Administration and Tourism from the University of Vale do Itajaí (UNIVALI) 

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Published

2023-06-06

How to Cite

Bezerra, J. C. V. ., & Coelho, A. L. de A. L. (2023). “Once upon a time [.]”: Stimulating management research through vignettes. Contextus - Contemporary Journal of Economics and Management, 21, e83246. https://doi.org/10.19094/contextus.2023.83246

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Vol. 21: jan/dez 2023

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