Inversión en criptodivisas: Análisis de UTAUT con moderadores culturales
DOI:
https://doi.org/10.19094/contextus.2024.93100Palabras clave:
criptodivisas, UTAUT, cultura, nivel de educación, comportamiento de los inversoresResumen
la Contextualización: Los activos de criptomonedas, conocidos por su alto riesgo, han registrado un aumento significativo en el número de usuarios, impulsados por la búsqueda de nuevas formas de inversión y la diversificación de carteras. Esta investigación se propone explorar y evaluar los factores que determinan la intención y el comportamiento de inversión en criptomonedas.
Objetivo: El objetivo principal del estudio es comprender los efectos de la intención de invertir en criptomonedas utilizando una teoría del comportamiento, añadiendo al modelo la moderación cultural en el comportamiento de inversión en criptomonedas.
Método: Investigación cuantitativa que utiliza la Teoría Unificada de Aceptación y Uso de la Tecnología (UTAUT) como lente teórica, la investigación aplicó un cuestionario en línea y obtuvo 222 respuestas válidas para el análisis, datos recogidos de febrero a mayo de 2021. El análisis de datos se basó en el modelado de ecuaciones estructurales, con estimación mediante el método de mínimos cuadrados parciales.
Resultados: Los resultados revelaron la contribución que tiene la UTAUT sobre la intención de invertir en criptomonedas, y que las variables de expectativa de desempeño, influência social y condiciones facilitadoras afectan la intención de invertir en criptomonedas.
Conclusiones: El nivel de educación, en la muestra representada por la mayoría de inversores propensos al riesgo, fue un factor significativo y moderador de las variaciones en el resultado del uso de UTAUT en el contexto del comportamiento de los inversores en criptodivisas.
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