Compensações (trade-offs) envolvidas nas práticas de consumo sustentável: Um estudo sobre a percepção dos consumidores
DOI:
https://doi.org/10.19094/contextus.2022.78225Palavras-chave:
consumo sustentável, tipo Ideal, trade-offs, sustentabilidade, consumidorResumo
Este artigo investigou como os consumidores percebem as compensações (trade-offs) envolvidas no consumo sustentável. Tratou-se de uma pesquisa de campo, exploratória e com abordagem qualitativa, em que foram entrevistadas 9 consumidoras que se autodeclaram adeptas do consumo sustentável. A maioria das entrevistadas estava ciente de que existem trade-offs envolvidos nesse consumo. Porém, observou-se que elas tendem a simplificar os conceitos abordados, enfatizando o aspecto ambiental, em especial, o descarte de resíduos. Essa tendência reflete nas práticas de consumo, muito voltadas para o reuso em detrimento de outros aspectos da sustentabilidade como a economia de recursos e o não-consumo.
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