INNOVATION: COMPETITIVENESS STRATEGY AND SUSTAINABILITY IN HOSPITAL MANAGEMENT
DOI:
https://doi.org/10.19094/contextus.v13i3.750Keywords:
Innovation. Hospital management. Health.Abstract
The objective of the study was to identify whether hospital sector companies have characteristic effects of innovative actions. To achieve this objective there was a quantitative, descriptive study based on a questionnaire (survey). The sample involved 184 hospital organizations located in 24 states of the federation, with 79% of organizations surveyed are considered medium or large. The variables were analyzed using a nonparametric chi-square and logistic regression test. Overall the results suggest that the theme innovation is being treated with strategic priority by most executives. Only 20% of companies recorded in their answers less than 40% of characteristic effects of innovative actions. Another important result shows that the billing increase suffers a significant influence in relation to the characteristic effects of innovative actions.
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