CULTURE, PLACE, AND INNOVATION IN THE USE AND APPROPRIATION PROCESSES OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE METROPOLITAN REGION OF SALVADOR

Authors

  • Angelo Serpa http://orcid.org/0000-0003-4071-6276 Author

DOI:

https://doi.org/10.36517/rm2026.e25017

Keywords:

Inovação, Lugar, Cultura, Tecnologias de Informação e Comunicação, Região Metropolitana de Salvador, Instituições Culturais

Abstract

This article seeks to relate culture, place, innovation, and the use of Information and Communication Technologies (ICT) by cultural institutions in the municipalities of Salvador, Camaçari, and Lauro de Freitas, located in the Metropolitan Region of Salvador (RMS), Bahia, Brazil, based on the assumption that the cultural field has the potential for innovation using ICT on a broader scale than the individual or household. The research, carried out between 2022 and 2024, was based on systematizing secondary and primary data, focusing on the incorporation of the analyzed institutions in the virtual universe, as well as on what their representatives’ understanding of innovation and their use of ICT. The secondary data were systematized at the national and municipal/metropolitan scale to provide for the sampling of cultural institutions in the three municipalities where questionnaires were applied, and qualitative interviews were conducted with managers/coordinators. The collected interviews reveal that the pandemic forced changes in the technical/technological structure of communication, initially temporary, and have been incorporated into the daily lives of institutions. Currently, ICT is seen as a possible way to interact with the staff, the public, and the places where they are embedded, including expanding their reach to other spatial scales. Finally, the study elucidated the difficulty of defining which and what are innovative practices, since, in the cultural field, innovation can take on as many meanings as the objects studied. The interviewees in this research hold different and sometimes contradictory notions of what innovation means, being easily attributed to the use of technology and the automation of human work. However, the incorporation of innovative practices goes beyond this, as shown by the results presented in this article.

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Author Biography

  • Angelo Serpa, http://orcid.org/0000-0003-4071-6276

    He is a Full Professor of Human Geography at the Federal University of Bahia (appointed via a specific public competitive examination in 2012) and a researcher holding a CNPq Research Productivity Fellowship (Level 1B). He holds a PhD in Landscape and Environmental Planning from the University of Natural Resources and Life Sciences, Vienna (1994) and has completed postdoctoral research in Outdoor Space Organization and Urban-Regional-Landscape Planning at the University of São Paulo (1995–1996), as well as in Cultural and Urban Geography at Université Paris IV (Sorbonne, 2002–2003) and Humboldt University of Berlin (2009). He has experience in the fields of Geography and Planning—with an emphasis on Urban, Regional, and Cultural Geography, as well as Urban, Regional, and Landscape Planning—focusing primarily on the following research themes: geographic theory and method; public space; urban and metropolitan peripheries; expressions of popular culture; neighborhood identity; environmental cognition and perception; socio-spatial appropriation of media; institutional regionalization strategies; and popular entrepreneurship and entrepreneurial neighborhoods. He is a permanent faculty member of the Graduate Programs in Geography and in Architecture and Urbanism at the Federal University of Bahia, where he also serves as the editor-in-chief of the journal *GeoTextos*.

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Published

2026-08-10

Data Availability Statement

Não aplicável.

Issue

Vol. 25 (2026)

Section

Artigos

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Copyright (c) 2026 Angelo Serpa

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How to Cite

CULTURE, PLACE, AND INNOVATION IN THE USE AND APPROPRIATION PROCESSES OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE METROPOLITAN REGION OF SALVADOR. (2026). Mercator, 25. https://doi.org/10.36517/rm2026.e25017