ANALYSIS OF THE TOURIST TERRITORIES OF THE PIAUÍ COAST USING THE ANALYTICAL HIERARCHY PROCESS

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DOI:

https://doi.org/10.4215/rm2023.e22007

Abstract

The article applies the Analytic Hierarchy Process (AHP) to evaluate tourism development on the coast of Piauí, Brazil. The assessment of the tourism territories identified on the coast of Piauí was viable due to a quantitative analysis of the region's tourism activity. By quantifying the importance of the variables "means of accommodation," "food services," "tourist attractions," and "access routes" related to the criteria of "cost," "availability," and "quality," it was possible to evaluate each territory. The negative impacts caused by problems related to infrastructure were evident, especially the difficulty of access. AHP proves to be a methodology with the potential to be incorporated into the planning and management process for tourism, as it is effective in characterizing and evaluating territories used by tourism. This study is expected to support the decision-making of municipal and state public authorities concerning the social and environmental impacts of tourism activity on the coast of Piauí, mainly in fragmented territories.

Keywords: Analytic Hierarchy Process, Tourism, Piauí, Coast

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Author Biographies

  • Solano de Souza Braga, Federal University of Ouro Preto, Ouro Preto (MG), Brazil.

    PhD in Development and Environment - PRODEMA/Federal University of Piauí (2021), Master in Geography - Institute of Geosciences of the Federal University of Minas Gerais - IGC/UFMG (2011); Degree in Geography - UNIVERSO (2014); Degree in Tourism and Hospitality by the Pedagogical Training Program for Teachers - Federal Center for Technological Education of Minas Gerais - CEFET/MG (2008), Bachelor's Degree in Tourism - IGC/UFMG (2006). Experience in the area of Tourism, with emphasis on planning, research and extension, working mainly on the following topics: ecotourism, planning, survey and monitoring of tourism supply and demand, environmental impact studies, ecotourism, environmental analysis and teaching in tourism and geography. Member of the research groups: Integrated Research Group on Serra do Espinhaço (GIPE) - UFMG / UFVJM, NATUR - Tourism, Heritage and Nature - UFOP and the Northeastern Collective Research Center for Attention to Free Time and Leisure (CONTEMPLAR) - UFDPar.o.

  • Anderson Guzzi, Federal University of Delta do Parnaíba, Parnaíba (PI), Brazil

    PhD in Zoology from UNESP (2008). He is currently Associate Professor 3 at the Federal University of Delta do Parnaíba, teaching the disciplines of Phylogenetic Systematics, Animal Systematics and Vertebrate Zoology II in the Biological Sciences Course. Curator of the Zoological Collection Delta do Parnaíba (CZDP) and is a Permanent Professor of the Master's and Doctorate Program in Environmental Sciences (Area of Concentration: Development and environment) at PRODEMA. He has experience in Zoology, with emphasis on Anatomy, Systematics and Ecology of Birds, working mainly on the following topics: bird ecology and environmental impacts. Contact: Coordination of the Biology Course.

  • Guilherme Augusto Pereira Malta, Federal University of Juiz de Fora, Juiz de Fora (MG), Brazil

    PhD in Geography from IGC/UFMG, associate professor at DEPTUR-UFJF and permanent professor at PPG Geografia-UFJF. He has experience in the field of tourism, with an emphasis on integrated tourism planning and development of tourism projects. Lines of research: tourism, innovation, sustainability, cultural landscape and literary landscape, socio-spatial and economic development, evaluation and monitoring of public tourism policies.

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Published

2023-05-09

Issue

Vol. 22 (2023)

Section

Artigos

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How to Cite

ANALYSIS OF THE TOURIST TERRITORIES OF THE PIAUÍ COAST USING THE ANALYTICAL HIERARCHY PROCESS. (2023). Mercator, 22. https://doi.org/10.4215/rm2023.e22007