LODGING FACILITIES IN LOCAL PRODUCTIVE ARRANGEMENTS IN THE CONTEXT OF BOOKING PLATFORMS IN CEARÁ, BRAZIL (2024)
DOI:
https://doi.org/10.4215/rm2025.e24018Abstract
Local Productive Arrangements (LPA) are local economic systems that generate learning, productive, and innovative capacities. The objective of this study was to analyze the innovative characteristics adopted by lodging facilities within the Local Productive Arrangements (LPA) of the municipalities of Icaraizinho de Amontada (Amontada) and Icapuí in the state of Ceará, as showcased on digital lodging search platforms. For this purpose, an exploratory factor analysis was applied to fourteen innovative variables from lodging facilities listed on the Booking.com and AirBnb platforms in 2024. The results highlighted differences in the adoption of innovative elements by the lodging units in both LPA revealing a process of market homogenization in Icaraizinho de Amontada, while the establishments in the Icapuí beaches maintained competitive advantages.
Keywords: Productive Arrangements; Tourism; Innovation; Ceará; Factor Analysis.
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