Título Padrão

mainstream na América Latina, marginal no Brasil

Abstract

In the research model of "communication as culture", with the support of Social and Human Sciences disciplines, this article presents a cartography in search of the reggaeton musical genre in urban spaces that are characterized by a greater or lesser intensity of information circulation. Field research in various spatialities and stages allowed us to understand the circulation and consumption of this Caribbean popular genre in different geographic regions and different urban conditions. The spaces surveyed include the formal commerce of metropolitan centers in the US, Latin America and the Caribbean and Brazil as "flow spaces" and in the informal trade of the Brazil-Bolivia border as a hinterland of population, commercial and informational scarcity. Audiovisual products collected indicate the circulation of reggaeton as a media product: mainstream in Hispanic and marginal America in Brazil, according to the different historical and geographical conditions in which capitalism is organized in the different regions of the Americas.