Feme.ar Project:

the understanding of the female body and its visuality on the border between art and contemporary design

Abstract

This article presents the project “Feme.ar” which, through art and design, assuming social media as a platform for action, aims to create images that stimulate new relationships between body, ethical and aesthetic expression in the processes of affirmation of the feminine. The project, in its theoretical aspect, also investigates the consequences of the incorporation of art in life as opposed to the project of functional
aestheticization of existence, which coincides with a general aestheticization of politics. The authors that support this work are: Boris Groys, Deleuze, Byung-Chul Han, Cristine Greiner, Judith Butler, among others.