El análisis del discurso como estrategia de investigación en el campo de la Administración: Una visión general
DOI:
https://doi.org/10.19094/contextus.2023.88619Palabras clave:
análisis del discurso, estudios organizacionales, estrategia de investigación, administración, ensayo teóricoResumen
Este ensayo constituye una reflexión sobre el Análisis del Discurso (AD), que ocupa un espacio cada vez más significativo en los estudios organizacionales en general y en la administración en particular. Comienza con la presentación de sus principales corrientes, una división metodológica que delimita diferentes orientaciones en los campos teórico y práctico. Se toman como punto de partida en la fundamentación teórica los aportes de Saussure. Posteriormente, se exploran brevemente las teorías de los actos de habla, o pragmática, así como las teorías de la enunciación y el concepto de destino, como forma de establecer un referente que guíe al lector y le permita comprender la urgencia de someter al discurso de la administración a las lentes indiscretas de AD.
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