Visual merchandising: A bibliometric analysis and future research proposals

Authors

DOI:

https://doi.org/10.19094/contextus.2020.60264

Keywords:

visual merchandising, bibliometric, agenda, store atmosphere, retail

Abstract

This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.

Author Biographies

Karen Batista, Universidade Federal de Sergipe

Mestra em Administração (2020) pelo Programa de Pós-graduação em Administração (PROPADM) da Universidade Federal de Sergipe (UFS). Graduada em Administração (2016) pela Universidade Federal de Sergipe (UFS). Atua como pesquisadora nos grupos de pesquisa: Observatório de Tecnologia, Inovação e Organizações, da Universidade Federal de Sergipe (UFS), desenvolvendo pesquisas sobre temas relacionados à tecnologia da informação nas organizações; Relações Sociais em Contextos Urbanos, da Universidade Federal de Sergipe (UFS), pesquisando sobre as relações de trabalho contemporâneas; Grupo de Ensino, Pesquisa e Extensão em Marketing e Data Analytics (ADMKT), da Universidade Federal de Goiás (UFG), realizando pesquisas sobre marketing e redes sociais virtuais; Grupo de Pesquisa em Consumo e Ciber Cultura (GPCiber), da Universidade Federal da Paraíba (UFPB), pesquisando sobre marketing e consumo. 

Ingrid de Matos Martins, Universidade Federal de Sergipe

Mestra em Administração de Empresas pela Universidade Federal de Sergipe (2020), linha de pesquisa Pequenas Empresas e Empreendedorismo. Graduação no curso de Administração da Universidade Federal de Sergipe, concluída em 21 de julho de 2016. Membro do Grupo de Pesquisa: Empreendedorismo e Gestão de Pequenas Empresas Sergipanas. Interesse em pesquisas nos temas: Responsabilidade Socioambiental, Inovação Social, Empreendedorismo e Startups.

Ricardo Limongi, Universidade Federal de Goiás

Graduado em Administração pela PUC-GO, Pós Graduado em Gestão Financeira e Controladoria pela FGV-RJ e Gestão Financeira pela PUC-GO, Mestre em Administração pela Unisinos, e Doutor em Administração na linha de Estratégias de Marketing pela EAESP/FGV, com período sanduíche na Cornell University sob supervisão de Vithala Rao. Suas pesquisas já foram indicadas e/ou premiadas pela base de dados internacional Emerald (2015/2017) e em eventos científicos como SEMEAD (2013) e EMA (2014/2018). Teve 2 projetos aprovados em Editais Científicos pela Fundação de Amparo à Pesquisa do Estado de Goiás (FAPEG) e 1 pelo CNPQ. Atualmente é Editor Associado da Revista Contabilidade, Gestão e Governança (CGG). Pesquisador e Vice-Coordenador do Programa de Pós Graduação em Administração da UFG onde trabalha com temas ligados a Economia Comportamental e Desempenhos Aplicados ao Marketing; Modelagem Econométrica e Experimentos em Marketing. Foi o idealizador em 2012, e atua como coordenador, do ADMKT - Grupo de Pesquisa e Extensão em Marketing e Comportamento do Consumidor (https://www.face.ufg.br/admkt/), certificado pelo CNPq.

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Published

2020-10-19

How to Cite

Batista, K., Martins, I. de M., & Limongi, R. (2020). Visual merchandising: A bibliometric analysis and future research proposals. Contextus - Contemporary Journal of Economics and Management, 18, 227–238. https://doi.org/10.19094/contextus.2020.60264

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Vol. 18: jan/dec 2020

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