Visual arts in University innovation centers:
Unipês’s creative lab
DOI:
https://doi.org/10.36517/vazppgartesufc2020.2.60826Keywords:
Visual Arts, University Innovation Center, Creative Lab UnipêAbstract
This article presents an excerpt from the qualitative research on the pedagogical relationship between the visual arts and the university innovation centers, presenting the case study developed at the Creative
Lab of the UNIPÊ, located in the city of João Pessoa, of Paraíba, together with the Associated Postgraduate Program in Visual Arts (PPGAV UFPB / UFPE). Its general objective is to analyze the relevance of visual arts
in university innovation centers, using elements of visual composition (DONDIS, 2007) and applied art. We work with UNIPÊ’s Creative Lab and PMBOK project management. This research demonstrates the insertion
of visual arts in that center of innovation from the creative economy.