Vol. 12 No. 1: jan/abr 2014

View Vol. 12 No. 1: jan/abr 2014
Published: 01/31/2014

Editorial

  • Editorial

    Marcelle Colares Oliveira
    1-6
    DOI: https://doi.org/10.19094/contextus.v12i1.32422

Articles

  • CONSUMER EXPERIENCE AND THE ROLE OF SERVICE QUALITY IN AUTOMOBILE RETAILS

    Ieda Pelogia Martins Damian, Edgard Monforte Merlo
    7-28
    DOI: https://doi.org/10.19094/contextus.v12i1.32169

  • COMMUNICATION STYLES OF GLOBAL BRANDS IN DIFFERENT CULTURAL CONTEXTS: A STUDY OF THE MCDONALD’S BRAND

    Edson Roberto Scharf, Halissa Odebrecht da Silva
    29-55
    DOI: https://doi.org/10.19094/contextus.v12i1.32170

  • ENVIRONMENTAL TECHNOLOGIES AND IMPACTS ON ECONOMIC AND FINANCIAL PERFORMANCE: THE CASE OF CELULOSE IRANI S/A

    Fábio Lazzarotti, Simone Sehnem, Yeda Maria Pereira Pavão, Anete Alberton, Sidnei Marinho
    56-80
    DOI: https://doi.org/10.19094/contextus.v12i1.32171

  • RELATIONSHIP OF THE INFORMATION ASYMMETRY, BUDGET PARTICIPATION AND RISK IN CREATING BUDGET SLACK

    Carlos Eduardo Facin Lavarda, Odirc Luiz Fank
    81-110
    DOI: https://doi.org/10.19094/contextus.v12i1.32172

  • THE DYNAMICS OF COOPERATION: A LONGITUDINAL STUDY IN FURNITURE BUSINESS NETWORKS

    Douglas Wegner, Greice De Rossi, Tiago Franquini Scarano
    111-137
    DOI: https://doi.org/10.19094/contextus.v12i1.32173

  • OPTION FOR DEBT ON THE CAPITAL STRUCTURE: EVIDENCE IN BRAZILIAN FIRMS

    Ariane Firmeza Mota, Antônio Carlos Dias Coelho, Allan Pinheiro Holanda
    138-165
    DOI: https://doi.org/10.19094/contextus.v12i1.32174