Vol. 13 No. 3: sep/dec 201

View Vol. 13 No. 3: sep/dec 201
Published: 12/22/2015

Presentation

  • PRESENTATION

    Marcelle Colares Oliveira
    3 - 6
    DOI: https://doi.org/10.19094/contextus.v13i3.814

Articles

  • ATTRIBUTES THAT ATTRACT THE GENERATION Y IN CHOOSING EMPLOYMENT: AN ANALYSIS FROM THE PERSPECTIVE OF SENIOR STUDENTS

    Christian Falaster, Manuel Portugal Ferreira, Clóvis Reis
    7 - 31
    DOI: https://doi.org/10.19094/contextus.v13i3.595

  • STOCHASTIC APPROACH IN FINANCIAL AND ECONOMIC EVALUATION OF THE PROCESS OF MERGERS AND ACQUISITIONS – M & A: THE TOTVS’S CASE STUDY

    Tatiana Barros Pinheiro Oliveira, Marcos Roberto Gois Oliveira
    32 - 56
    DOI: https://doi.org/10.19094/contextus.v13i3.597

  • FRANCHISING AS A MEANS OF ACHIEVING INTERNATIONALIZATION: RESEARCH PROPOSITIONS FROM A MULTIPLE CASE STUDY OF BRAZILIAN FASHION RETAILERS

    Victor Manoel Cunha de Almeida, Felipe Mendes Borini, Thiago Cruz Silveira, Ilan Avrichir
    57 - 80
    DOI: https://doi.org/10.19094/contextus.v13i3.608

  • STOCK MARKET REACTIONS TO THE FIRST FINANCIAL REPORTING IN IFRS OF BRAZILIAN BANKING SECTOR: AN EVENT STUDY

    Armando Lopes Dias Fé Jr., Sílvio Hiroshi Nakao, Maísa de Souza Ribeiro
    81 - 110
    DOI: https://doi.org/10.19094/contextus.v13i3.663

  • CEARÁ’S INTERNATIONAL TRADE (1997-2012) IN HECKSCHER-OHLIN PERSPECTIVE

    Rayssa Alexandre Costa, Inez Silvia Batista Castro
    111 - 138
    DOI: https://doi.org/10.19094/contextus.v13i3.704

  • THE RELEVANCE TO ADAPT CREATIVE MANAGEMENT TO IDENTITY OF THE INDIVIDUAL CREATIVE

    Henrique Muzzio, Fernando Gomes de Paiva Júnior
    139 - 155
    DOI: https://doi.org/10.19094/contextus.v13i3.711

  • ANALYSIS OF NATIONAL RESEARCH ON DECISION-MAKING IN THE PERIOD 2004-2014

    Simone Cristina Ramos, Adriana Roseli Wünsch Takahashi, Karina De Déa Roglio
    156 - 184
    DOI: https://doi.org/10.19094/contextus.v13i3.715

  • LIMITS AND POSSIBILITIES OF INNOVATION AS STRATEGY IN PUBLIC ORGANIZATIONS

    Scheine Neis Alves da Cruz De Bastiani, Taisa Dias, Simone Sehnem, Daniel Puffal
    185 - 215
    DOI: https://doi.org/10.19094/contextus.v13i3.674

  • INNOVATION: COMPETITIVENESS STRATEGY AND SUSTAINABILITY IN HOSPITAL MANAGEMENT

    Luiz Felipe Vilela Pinto, Valcemiro Nossa, Aridelmo Teixeira
    216 - 243
    DOI: https://doi.org/10.19094/contextus.v13i3.750