El comportamiento medioambiental como impulsor estratégico de los resultados financieros: Un análisis de enfoque mixto
DOI:
https://doi.org/10.36517/contextus.2025.95603Palabras clave:
desempeño ambiental; desempeño financiero; índice de sostenibilidad empresarial; cambio climático; Brasil.Resumen
Contextualización: Este estudio surge de la necesidad de profundizar en el conocimiento del impacto del desempeño ambiental en el desempeño financiero de las empresas del mercado de capitales brasileño.
Objetivo: El objetivo general de este estudio fue analizar la influencia de las dimensiones Medio Ambiente y Cambio Climático en el desempeño financiero de las empresas que cotizan en el Índice de Sostenibilidad Empresarial (ISE).
Método: El estudio se dividió en dos fases metodológicas, de naturaleza descriptiva y enfoque cuantitativo y cualitativo, respectivamente. En la fase cuantitativa del estudio se utilizaron las técnicas de correlación de Pearson y regresión lineal múltiple. En la fase cualitativa, se realizó un análisis de contenido de los resultados de las entrevistas semiestructuradas.
Resultados: Los resultados de la primera fase de la investigación mostraron que el desempeño de la dimensión Medio Ambiente tiene una influencia positiva y estadísticamente significativa, pero con una magnitud baja del tamaño del efecto, sobre los indicadores de rentabilidad ROA y ROE de las empresas cotizadas. En la segunda fase de la investigación, se identificó que los gestores reconocen el impacto de las prácticas de gestión ambiental sobre los resultados financieros, destacando los riesgos y oportunidades relacionados, la imagen organizacional, la reputación y la competitividad, así como las barreras que aún existen para implementar prácticas más respetuosas con el medio ambiente e integradas con los aspectos financieros.
Conclusiones: Destaca el carácter innovador del estudio al proponer la realización de un estudio de enfoque mixto con vistas a comprender la relación entre el desempeño ambiental y el financiero, iniciativa poco identificada en estudios anteriores. Además, la muestra de empresas analizadas pertenecía al ISE, uno de los principales índices de referencia del mercado de capitales brasileño.
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