Consumo político: Uma revisão integrativa
DOI:
https://doi.org/10.19094/contextus.2022.77887Palavras-chave:
consumo político discursivo, boicote, buycott, dualcott, comportamento do consumidorResumo
Os consumidores, gradualmente, têm adquirido consciência sobre a força de seu consumo, no sentido de expressar descontentamentos, opiniões e reivindicar melhorias da atuação organizacional. Haja vista o extenso arcabouço teórico sobre o assunto, o objetivo deste artigo consistiu na integração das pesquisas de consumo político por meio de uma revisão integrativa nas bases de busca da WOS e Scopus. Ao final dos procedimentos metodológicos, obteve-se 36 artigos que foram analisados por meio da técnica da análise de conteúdo. Os resultados mostram que as influências pessoais e motivações para o consumo político encontram suas bases em fatores sociodemográficos, ideologia política e utilização da internet. Através de um framework sintetizou-se as fases do consumo político, as principais ações e atores envolvidos.
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