Consumo político: Uma revisão integrativa

Autores

DOI:

https://doi.org/10.19094/contextus.2022.77887

Palavras-chave:

consumo político discursivo, boicote, buycott, dualcott, comportamento do consumidor

Resumo

Os consumidores, gradualmente, têm adquirido consciência sobre a força de seu consumo, no sentido de expressar descontentamentos, opiniões e reivindicar melhorias da atuação organizacional. Haja vista o extenso arcabouço teórico sobre o assunto, o objetivo deste artigo consistiu na integração das pesquisas de consumo político por meio de uma revisão integrativa nas bases de busca da WOS e Scopus. Ao final dos procedimentos metodológicos, obteve-se 36 artigos que foram analisados por meio da técnica da análise de conteúdo. Os resultados mostram que as influências pessoais e motivações para o consumo político encontram suas bases em fatores sociodemográficos, ideologia política e utilização da internet. Através de um framework sintetizou-se as fases do consumo político, as principais ações e atores envolvidos.

 

Biografia do Autor

Juliana de Oliveira Becheri, Universidade Federal de Lavras (UFLA)

Mestra em administração pela Universidade Federal de Lavras.  

Lauriene Teixeira Santos, Universidade Federal de Lavras (UFLA)

Mestra em administração pela Universidade Federal de Lavras.

Joel Yutaka Sugano, Universidade Federal de Lavras (UFLA)

Professor associado do Departamento de Administração e Economia da UFLA (DAE-UFLA). Possui doutorado em Doctoral Program in Japanese Economy and Business - Osaka University (2005) e pós-doutorado pela Wageningen University - The Netherlands. 

Paulo Henrique Montagnana Vicente Leme, Universidade Federal de Lavras (UFLA)

Professor Adjunto no Departamento de Administração e Economia da Universidade Federal de Lavras. É doutor em Administração de Empresas pela Universidade Federal de Lavras na área de Marketing, Estratégia e Inovação.

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Publicado

2022-04-19

Como Citar

Becheri, J. de O. ., Santos, L. T., Sugano, J. Y., & Leme, P. H. M. V. . (2022). Consumo político: Uma revisão integrativa . Contextus – Revista Contemporânea De Economia E Gestão, 20, 99–111. https://doi.org/10.19094/contextus.2022.77887

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