The cry of the masses: rhetorics and polemics

Abstract

This article aims to reflect about the main arguments that sustained the historical and controversial manifestation, started in social networks, that took over the streets of Brazil and the world on 29^th September, 2018. This is the #EleNão campaign, that had as the main objective contest the presidential candidate Jair Bolsonaro’s in the Brazil elections. The analysis is anchored in the theoretical assumptions of Rhetoric and New Rhetoric, especially from rhetorical places, and considers as corpus of study posters that circulated during the rhetorical act and are available on the Internet. It is understood the manifestation and the way of doing it as a social practice that seeks to call for rights, to test ideals and to explain agreements established in certain groups.