“Isso não é Tumblr”: posturas críticas de internautas sobre um vídeo-tutorial no YouTube

Adson Luan Duarte Vilasboas Seba; Bárbara Cristina Gallardo

doi:10.22168/2237-6321-32313

Authors

Adson Luan Duarte Vilasboas Seba Universidade do Estado de Mato Grosso http://orcid.org/0000-0002-2957-4513
Bárbara Cristina Gallardo Universidade do Estado de Mato Grosso http://orcid.org/0000-0001-8055-0990

DOI:

https://doi.org/10.22168/2237-6321-32313

Keywords:

Language. Identity. Tumblr style. YouTube.

Abstract

The positioning of users through language in on-line spaces is a constitutive act of social networks and has been the subject of investigation in the field of language, due to the clues they offer to understand contemporary society. Thus, this article aims to investigate the positioning of a video producer and some viewers of a YouTube video that teaches how to create Tumblr photos as well as the meaning effects produced by this video. Through participant observation, a characteristic of virtual ethnography (HINE, 2000), we conducted a qualitative and exploratory research. The theoretical study is based on works that discuss social and language practices in on-line spaces, among them, Barton and Lee (2015) boyd (2014) and Coscarelli (2016); and on the positioning theory, developed by Davies and Harré (1990). Data analysis indicated a tension between vigilant positions of a norm versus positions that reformulated the meanings of the video and photos posted on YouTube, aiming at instructing uses for Tumblr. The results show that the idea of freedom in on-line contexts faces resistance, conditioned to prescriptions, but, at the same time, offer alternative ways for the representation of the Self in digital spaces.

Author Biographies

Adson Luan Duarte Vilasboas Seba, Universidade do Estado de Mato Grosso

Doutorando
Pós-graduação em Linguística
Àrea: Linguagem e Tecnologia
Bárbara Cristina Gallardo, Universidade do Estado de Mato Grosso

Faculdade de Ciências Sociais Aplicadas e da Linguagem
Coordenação de Letras
Pós-graduação em Linguística
Área: Língua Inglesa/ Linguagem e Tecnologia/ Linguística Aplicada

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