Multimodality and context: problems, assumptions and hypotheses
DOI:
https://doi.org/10.22168/2237-6321-32536Keywords:
Stratification. Realization. Contextual parameter.Abstract
Drawing on the paradigmatic and sociosemiotic orientation provided by Systemic Functional Theory, this paper explores the following question: assuming a mutually constitutive relationship between text and context of situation, how does this play out in multimodal artifacts? For example, can an image realize the same cultural elements as a verbal instance (and vice versa)? To suggest possible answers, we will examine how the global dimensions of stratification, instantiation and metafunction can make explicit the elements that are at play when framing the relationship between language and context, as well as the consequences of such ideas for understanding multimodality as a sociosemiotic phenomenon. This is followed by an analytical illustration and, finally, by concluding remarks on issues that future research may address.
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