TRAVEL NARRATIVE:
INDIVIDUAL EXPERIENCES IN URBAN SPACES PROMOTION
DOI:
https://doi.org/10.36517/psg.v13iesp.80853Abstract
This article aims to discuss the roles played by digital content creators, that produce traveling content, in order to find contributions in their narratives and what they can offer to their audiences, as well as to identify the main characteristics of these publications. We used Content Analysis (Bardin, 2009) as a methodology, which enabled the choice of sample and the elaboration of the categories analyzed: a) travel narrative; b) information of tourist interest and c) personal experience of place. Two information channels were analyzed: Amanda Viaja and Oh, my friend!, and it is concluded that channels, blogs and other social network on the internet serve to consolidate the brand of places and/or build images and imaginaries.
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