The enunciative heterogeneity in memes of “Bode Gaiato”

Abstract

This work aims to analyze forms of heterogeneity shown in Bode Gaiato memes. We are mainly based on studies by Jacqueline Authier-Revuz (1982, 1990), in which the author, based on conceptions of decentralization of the subject of Freudian-Lacan psychoanalysis and Bakhtin’s notion of dialogism, discusses the effects of presence of several voices in the discourse of a speaker, showing how every discourse is crossed by multiple voices, so that one can not believe in the existence of a homogeneous discourse. For this, after reviewing theoretical studies of Authier-Revuz (1982, 1990), Bakhtin (2002), Benveniste (1989), Dunker (2010) and Flores; Teixeira (2005), we have collected 17 texts published in the profile of Bode Gaiato in one of the most accessed social networks over the internet, Facebook. These texts were then analyzed in the light of the aforementioned theorists. It was then verified that there is a very significant interlacing of social voices for the construction of the saying in the analyzed memes, so that to recognize them, referring them to the discourses they evoke, is relevant to the understanding of these texts. It is thus proved that every discourse is intrinsically heterogeneous and that the subject does not constitute himself alone.