Analyzing the past and prospecting the future: Review and research agenda on social business and its stakeholders
DOI:
https://doi.org/10.19094/contextus.2022.78239Keywords:
stakeholders, social business, bibliometric study, social entrepreneurship, social innovationAbstract
The objective of this study is to analyze the international scientific production on social business and its stakeholders. For that, a bibliometric analysis of the publications indexed in the Web of Science during the last 10 years was performed, with the help of VOSviewer. The main results indicate a representative growth in the last 5 years. There is a predominance of research in North America, in the Social Enterprise Journal and with a predominance of studies on social innovation. The study contributes by presenting a future research agenda focused on the need for empirical studies and on topics such as: social marketing, social impact metrics and indicators, social inclusion, social alliances and social value.
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