Analisando o passado e prospectando o futuro: Revisão e agenda de pesquisa sobre negócios sociais e seus stakeholders
DOI:
https://doi.org/10.19094/contextus.2022.78239Palavras-chave:
stakeholders, negócios sociais, estudo bibliométrico, empreendedorismo social, inovação socialResumo
O objetivo deste estudo é analisar a produção científica internacional sobre negócios sociais e seus stakeholders. Para tanto, foi realizada uma análise bibliométrica das publicações indexadas na Web of Science durante os últimos 10 anos, com auxílio do VOSviewer. Os principais resultados indicam um crescimento representativo nos últimos 5 anos. Há predominância de pesquisas na América do Norte, no periódico Social Enterprise Journal e com predominância de estudos sobre inovação social. O estudo contribui por apresentar uma agenda de pesquisas futuras voltada à necessidade de estudos empíricos e a temas como: marketing social, métricas e indicadores de impacto social, inclusão social, alianças sociais e valor social.
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