Algocracia: Uma análise crítica sobre a gestão mediada por algoritmos

Autores

DOI:

https://doi.org/10.19094/contextus.2021.67949

Palavras-chave:

algocracia, gestão, algoritmos, tecnologia, trabalho

Resumo

O objetivo desse artigo teórico é apresentar a temática da algocracia e seus contornos sob uma lente crítica, especialmente no que tange a utilização dos algoritmos pelas organizações, especialmente na mediação da gestão do trabalho. Esse sistema é pautado na busca por eficiência, e legitimado pelas novas tecnologias de informação e comunicação, afetando relações de trabalho e estruturas organizacionais, seus aspectos culturais, econômicos, sociais e políticos. Para tanto, observamos esse modelo de gestão por algoritmos pela lente dos estudos críticos de gestão. Argumentamos que o contexto neoliberal camufla as disparidades entre organizações e trabalhadores, ao legitimar a ideologia da flexibilidade, e usando os algoritmos para capturar dados, processá-los e, em seguida, decidir sobre as atividades e avaliações dos trabalhadores.

Biografia do Autor

Ianaira Barretto Souza Neves, FGV/EAESP

Formada em Psicologia pela Universidade Federal da Bahia (UFBA) com graduação sanduíche na Universidad de Granada (Espanha); Pós-graduada em Administração de Empresas e Negócios na Fundação Getúlio Vargas (FGV) e Especialização em Educação Corporativa na FIA/USP. Atualmente é mestranda em Administração de Empresas na Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (FGV/EAESP), na Linha de Estudos Organizacionais pesquisando Gestão, Tecnologia e Poder, além de pesquisadora no CEAG EAESP com foco em Tendências da Educação Corporativa em Escolas de Negócio.

Fernando Ressetti Pinheiro Marques Vianna, FGV - EAESP

Possui graduação em Administração pelo Centro Universitário Curitiba (2004) e especialização em Lean Logistics (Logística Enxuta - STP) pela PUC-PR. É mestre em Administração pela Universidade Tecnológica Federal do Paraná, e doutorando em Administração de Empresas na Escola de Administração de Empresas de São Paulo da Fundação Getúlio Vargas (FGV/EAESP), na Linha de Estudos Organizacionais.

Bruno do Nascimento Sutil, FGV/EAESP

Graduação em Comunicação Social - Publicidade e Propaganda pela Escola Superior de Propaganda e Marketing (2014). Possui Mestrado na linha de Estratégias de Marketing, da Fundação Getúlio Vargas, em São Paulo (FGV-EAESP). Doutorando em Administração de Empresas, linha de Estratégias de Marketing, da Fundação Getúlio Vargas, em São Paulo (FGV-EAESP) 

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Publicado

2021-08-09

Como Citar

Neves, I. B. S., Vianna, F. R. P. M., & Sutil, B. do N. (2021). Algocracia: Uma análise crítica sobre a gestão mediada por algoritmos. Contextus – Revista Contemporânea De Economia E Gestão, 19, 246–256. https://doi.org/10.19094/contextus.2021.67949

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