Plural creativity: Overview, challenges, and perspective for academic production in Management

Authors

DOI:

https://doi.org/10.19094/contextus.2022.78301

Keywords:

collective creativity, team creativity, group creativity, collaborative creativity, creativity management

Abstract

Plural creativity is a growing interest in the management field of research. Academic production, however, remain dispersed, without consolidation and understanding of this perspective. This article aims to review, integrate, and consolidate academic production on plural creativity in management. The research is based on a systematic review of national and international academic production in the field of management. The analysis of academic production generated four categories: group creativity, team creativity, collective creativity, and collaborative creativity. The analysis of the categories revealed two central approaches: creativity as a result and creativity as a process. Our results contribute to the consolidation of an integrated understanding of plural creativity.

Author Biographies

Rafaela Gonçalves Freitas, - Federal University of Bahia (UFBA)

PhD student in Administration at the School of Business - Federal University of Bahia (UFBA)
Master in Administration from Federal University of Espírito Santo (UFES)

Eduardo Davel, Federal University of Bahia (UFBA)

Professor at the School of Business - Federal University of Bahia (UFBA)
Ph.D. in Business from École des Hautes Études Commerciales de Montreal (Canada).

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2022-09-06

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Freitas, R. G., & Davel, E. . (2022). Plural creativity: Overview, challenges, and perspective for academic production in Management . Contextus - Contemporary Journal of Economics and Management, 20, 253–265. https://doi.org/10.19094/contextus.2022.78301

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Vol. 20: jan/dec 2022

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