Adoption of new technologies: A study with non-users of the CPF issuance request system on the internet, with emphasis on sociodemographic aspects

Authors

DOI:

https://doi.org/10.19094/contextus.2021.60978

Keywords:

adoption of technology, use of technology, digital public services, sociodemographic aspects, UTAUT

Abstract

This study analyzed factors determining the non-adoption of the CPF delivering service made available digitally, distinguishing non-adopting citizens due to demographic variables and technology usage habits. Theoretical basis was the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The descriptive quantitative study obtained a sample of 383 postal customers. The instrument's internal consistency was assessed by Cronbach's Alpha, Pearson and Spearman correlations between variables were analyzed, in addition to tests: Student's T, ANOVA and Chi-square. It was concluded that there is a complexity to meet user needs given the demographic characteristics existing in Brazil. The study recommends actions that lead to the development of more intuitive platforms, which may increase the diffusion of the digital platform.

Author Biographies

Nery Domingos Gomes de Souza, Universidade de Brasília (UnB)

Administrador graduado pela Universidade de Brasília (UnB); e empregado público na Empresa de Correios e Telégrafos (ETC), Correios.

Josivania Silva Farias, UNIVERSIDADE DE BRASÍLIA (UnB)

Professora de Pós-Graduação do Programa de Pós-Graduação em Administração - PPGA/UnB

Professora de Graduação do Departamento de Administração (ADM/FACE) da UnB

Doutora em Administração (PPGA/UnB)

 

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Published

2021-04-05

How to Cite

Souza, N. D. G. de ., & Farias, J. S. (2021). Adoption of new technologies: A study with non-users of the CPF issuance request system on the internet, with emphasis on sociodemographic aspects. Contextus - Contemporary Journal of Economics and Management, 19, 88–107. https://doi.org/10.19094/contextus.2021.60978

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Vol. 19: jan/dec 2021

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