Utilizando el enfoque QFD-Fuzzy para respaldar las decisiones de los inversores: Un estudio de negocios digitales de rápido crecimiento en Londres
DOI:
https://doi.org/10.19094/contextus.2023.82986Palabras clave:
estrategia de crecimiento, negocios digitales, decisiones de inversión, matriz QFD-Fuzzy, números FuzzyResumen
El trabajo analiza las estrategias de expansión de negocios digitales de rápido crecimiento para desarrollar una metodología para respaldar las decisiones de los inversores. Se realizó una encuesta cualitativa con CEOs y fundadores de 119 startups, seguida del desarrollo de una matriz QFD-Fuzzy, para evaluar el impacto de las características clave de la empresa en las opciones de crecimiento estratégico. Se encontró que el número de empleados y la intención de recaudar fondos en el corto plazo fueron los elementos menos determinantes para las estrategias de crecimiento, mientras que la captación de fondos y las tasas de crecimiento fueron los aspectos más determinantes. También se demostró que la Matriz QFD-Fuzzy se puede adaptar para apoyar las decisiones de los inversores.
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