“Érase una vez […]”: Estimulando la investigación gerencial a través de viñetas
DOI:
https://doi.org/10.19094/contextus.2023.83246Palabras clave:
viñetas, investigación, metodología, instrumento, recolección de datosResumen
El propósito de este ensayo metodológico es presentar y reflexionar sobre algunos aspectos a ser considerados al momento de construir y utilizar viñetas como instrumento de recolección de datos. Se presentan características, ventajas y posibles limitaciones de las viñetas, circunstancias prácticas de uso, formatos de uso frecuente. Estos aspectos abordados en conjunto contribuyen al uso de viñetas en la investigación en Administración, independientemente de la perspectiva de los estudios. Siendo la viñeta un instrumento de recolección de datos poco utilizado en la Administración, este artículo puede ser una guía para futuros investigadores sirviendo de fuente para aquellos más interesados en conocer las características para realizar un estudio mediante viñetas.
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