ATTRIBUTES THAT ATTRACT THE GENERATION Y IN CHOOSING EMPLOYMENT: AN ANALYSIS FROM THE PERSPECTIVE OF SENIOR STUDENTS

Authors

  • Christian Falaster Universidade Nove de Julho
  • Manuel Portugal Ferreira Universidade Nove de Julho
  • Clóvis Reis Universidade Regional de Blumenau

DOI:

https://doi.org/10.19094/contextus.v13i3.595

Keywords:

Generation Y. Employment attraction. Recruiting and retaining of employees.

Abstract

The way which Generation Y perceives and values employment is different from the priorgenerations, requiring companies to adapt in order to recruit and retain this generation’sprofessionals. The main objective of this study is to analyze the attributes that attractGeneration Y employees in employment choice, a set of data was collected by questionnairepresented to students in final phases of undergraduate courses in Universidade Regional deBlumenau (FURB). The analyzed attributes were: work routine, personal interactions,professional development, economic benefits and social responsibility. The results reveal thatthis generation values all the approached aspects, but in different ways. This study hasimplications to practices regarding the improvement of ways to captivate and retain talent inthis generation.

Author Biographies

Christian Falaster, Universidade Nove de Julho

Pesquisador nas áreas de Estratégia e Gestão Internacional. Mestrando em Administração na Universidade Nove de Julho.

Manuel Portugal Ferreira, Universidade Nove de Julho

Professor e investigador nas áreas de estratégia e gestão internacional. Professor na UNINOVE - Universidade Nove de Julho, no Programa de Mestrado e Doutorado em Administração, São Paulo, Brasil. Pós-doutorando na USP.

Clóvis Reis, Universidade Regional de Blumenau

Pesquisador nas áreas de Comunicação Social e Desenvolvimento Regional. Doutor em Comunicação (Universidad de Navarra), professor do Programa de Pós-Graduação em Desenvolvimento Regional (Mestrado e Doutorado) da Universidade Regional de Blumenau (FURB).

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Published

2015-12-17

How to Cite

Falaster, C., Ferreira, M. P., & Reis, C. (2015). ATTRIBUTES THAT ATTRACT THE GENERATION Y IN CHOOSING EMPLOYMENT: AN ANALYSIS FROM THE PERSPECTIVE OF SENIOR STUDENTS. Contextus - Contemporary Journal of Economics and Management, 13(3), 7–31. https://doi.org/10.19094/contextus.v13i3.595

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Vol. 13 No. 3: sep/dec 201

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