DETERMINANTS OF LOYALTY EMPLOYEE OF AUTOMOTIVE DEALERSHIP

Authors

  • Vanessa Edy Dagnoni Mondini Universidade Regional de Blumenau (FURB)
  • Denise Del Prá Netto Machado Universidade Regional de Blumenau
  • Marcia Regina Santiago Scarpin Faculdade Getúlio Vargas
  • Gustavo da Rosa Borges Universidade Regional de Blumenau

DOI:

https://doi.org/10.19094/contextus.v13i2.658

Keywords:

Organizational culture. The company's philosophy. Solving problems. Loyalty

Abstract

The objective of this study was to analyze what determines the loyalty of employees of automotive dealerships. The determinants of loyalty are the proposals dimensions in the studies of Bates et al. (1995): relation to coordination, relationship with supervisors, rewards offered by the company, group problem solving, proximity to the leadership, centralization of power in the company and the company's philosophy. For this analysis, we carried out a descriptive and quantitative study with 151 employees seven car dealerships located in the city of Blumenau. By means of multiple linear regression, it was found that the investigated items, only the company's philosophy and problem solving in teams contribute to the loyalty of the employee to the company.

Author Biographies

Vanessa Edy Dagnoni Mondini, Universidade Regional de Blumenau (FURB)

Mestre em Administração pela FURB, Doutoranda em Ciências Contábeis e Administração pela FURB Bolsista CAPES

Denise Del Prá Netto Machado, Universidade Regional de Blumenau

Doutora em Administração de Empresas pela
Fundação Getúlio Vargas, Coordenadora do PPGAd - Programa de pós graduação em Administração da FURB e Professora do PPGCC - Programa de Pós graduação em Ciências Contábeis e Administração(FURB).

Marcia Regina Santiago Scarpin, Faculdade Getúlio Vargas

Mestre em Administração pela FURB, Doutoranda em Administração de Empresas pela FGV/EAESP.

Gustavo da Rosa Borges, Universidade Regional de Blumenau

Mestre em Administração pela Unisinos,Doutorando em Ciências Contábeis e Administração pela Furb
Bolsista CAPES

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Published

2015-06-05

How to Cite

Mondini, V. E. D., Machado, D. D. P. N., Scarpin, M. R. S., & Borges, G. da R. (2015). DETERMINANTS OF LOYALTY EMPLOYEE OF AUTOMOTIVE DEALERSHIP. Contextus - Contemporary Journal of Economics and Management, 13(2), 133–148. https://doi.org/10.19094/contextus.v13i2.658

Issue

Vol. 13 No. 2: may/aug 2015

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Articles

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