La construcción de práticas empresariales en empresas familiares: Un estúdio en el sector de cachaça artesanal
DOI:
https://doi.org/10.19094/contextus.2021.61424Palabras clave:
emprendimiento, proceso emprendedor, prácticas emprendedoras, entrepreneuring, cachaçaResumen
El objetivo de este trabajo fue comprender la construcción de prácticas emprendedoras en empresas familiares. Para ello, estudiamos cuatro organizaciones familiares que trabajan en el sector de producción artesanal de cachaça, a partir de un estudio de caso múltiple cualitativo. Observamos que, al analizarlas en conjunto, las prácticas emprendedoras de creación de organizaciones, construcción, identificación y exploración de oportunidades, producción y comercialización, y innovación, contribuyeron a la evolución, competitividad y supervivencia de estas empresas. Por tanto, se considera que el abordaje del emprendimiento a través de prácticas emprendedoras puede ser una alternativa para el desarrollo de estudios e investigaciones, y contribuir a un análisis más integral del fenómeno emprendedor en general, y de la empresa familiar en particular.
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