Consumo político: Una revisión integradora
DOI:
https://doi.org/10.19094/contextus.2022.77887Palabras clave:
consumo político discursivo, boicotear, buycott, dualcott, comportamiento del consumidorResumen
Los consumidores han ido tomando conciencia de la fortaleza de su consumo, en el sentido de expresar descontento, opiniones y exigir mejoras en el desempeño organizacional. Dado el amplio marco teórico sobre el tema, el objetivo de este artículo fue integrar la investigación sobre consumo político a través de una revisión integradora en WOS y Scopus. Al finalizar los procedimientos metodológicos se obtuvieron 36 artículos, los cuales fueron analizados mediante la técnica de análisis de contenido. Los resultados muestran que las influencias y motivaciones personales para el consumo político se basan en factores sociodemográficos, ideología política y uso de Internet. A través de un marco, se retrataron las fases del consumo político, las principales acciones y actores involucrados.
Citas
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