M-COMMERCE: A LITERATURE REVIEW FOCUSED ON THE SERVICE OFFERORS

Authors

  • Wilnei Aldir Schneider Centro de Ciências da Administração e Socioeconômicas - ESAG Universidade do Estado de Santa Catarina - UDESC
  • Rafael Tezza Centro de Ciências da Administração e Socioeconômicas - ESAG Universidade do Estado de Santa Catarina - UDESC

DOI:

https://doi.org/10.19094/contextus.v14i3.865

Keywords:

M-commerce. Literature review. Mobile service. Administration. Electronic commerce.

Abstract

This research aimed at the identification of advantages and challenges that organizations face when offering m-commerce service. We conducted a systematic search in the literature and a bibliometric study. The sixteen articles found were classified and analyzed descriptively by content analysis, so that the reported results could be presented and discussed. Regarding the results of this research, the following ones may be listed: there are few studies that analyze the providers of m-commerce service; there is no specific journal that publishes studies with this specific focus; the existing researches are not focused on a specific business sector; there are several benefits that a company may obtain by offering m-commerce, however, there are also barriers that need to be overcome; and some guidelines might be followed for the success of the m-commerce market.

Author Biographies

Wilnei Aldir Schneider, Centro de Ciências da Administração e Socioeconômicas - ESAG Universidade do Estado de Santa Catarina - UDESC

Doutorando em Administração

Rafael Tezza, Centro de Ciências da Administração e Socioeconômicas - ESAG Universidade do Estado de Santa Catarina - UDESC

Doutor em Engenharia de Produção, Universidade Federal de Santa Catarina – UFSC

Professor dos Programas de Graduação e Pós-Graduação em Administração de Empresas
Centro de Ciências da Administração e Socioeconômicas – ESAG
Universidade do Estado de Santa Catarina – UDESC

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Published

2016-12-24

How to Cite

Schneider, W. A., & Tezza, R. (2016). M-COMMERCE: A LITERATURE REVIEW FOCUSED ON THE SERVICE OFFERORS. Contextus - Contemporary Journal of Economics and Management, 14(3), 117–139. https://doi.org/10.19094/contextus.v14i3.865

Issue

Vol. 14 No. 3: set/dez 2016

Section

Articles

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