Beyond altruistic philosophy: a study on the determinants of organic food consumer involvement

Authors

  • José Eduardo de Melo Barros Universidade Federal Rural de Pernambuco
  • Romilson Marques Cabral Universidade Federal Rural de Pernambuco
  • Brigitte Renata Bezerra de Oliveira Universidade Federal Rural de Pernambuco
  • Francisco Vicente Sales Melo Universidade Federal de Pernambuco
  • Tarcísio Regis de Souza Bastos Universidade Federal de Pernambuco

DOI:

https://doi.org/10.19094/contextus.v16i3.33936

Keywords:

Consumo de Orgânicos, Motivação de consumo, Envolvimento.

Abstract

The awareness of ecological preservation and the search for healthy food were widespread ideas in the 1970s. In the late 1980s, new parameters were added to that ideological motivation. This article aimed to understand the involvement of organic product consumers. The literature review developed in this work approaches the involvement construct, its multidimensionality and its measurement, as well as the determinants of high involvement with organic food. The data were collected through an online survey, whose sample consisted of 412 valid respondents. Descriptive and inferential statistics techniques, mainly factorial analysis and logistic regression, were used. In general, it is possible to affirm that the hypotheses were partially confirmed. It is concluded that involvement with organic products occurs in a multifaceted way and the determinants that distinguish highly involved individuals may be associated with selfish circumstances and specific buying situations, such as greater regularity and willingness to pay higher prices.

Author Biographies

José Eduardo de Melo Barros, Universidade Federal Rural de Pernambuco

Mestre em Adminsitração e Desenvolvimento Rural (UFRPE)

Romilson Marques Cabral, Universidade Federal Rural de Pernambuco

Doutor em Administração pela UFBA. Professor do Departamento de Administração da UFRPE.

Brigitte Renata Bezerra de Oliveira, Universidade Federal Rural de Pernambuco

Doutora em Administração pela UFPE. Professora do Departamento de Administração da UFRPE.

Francisco Vicente Sales Melo, Universidade Federal de Pernambuco

Doutor em Administração pela UFPE. Professor do Departamento de Ciências Administrativas da UFPE.

Tarcísio Regis de Souza Bastos, Universidade Federal de Pernambuco

Mestre em Adminsitração e Desenvolvimento Rural (UFRPE)

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Published

2018-12-12

How to Cite

Barros, J. E. de M., Cabral, R. M., de Oliveira, B. R. B., Melo, F. V. S., & Bastos, T. R. de S. (2018). Beyond altruistic philosophy: a study on the determinants of organic food consumer involvement. Contextus - Contemporary Journal of Economics and Management, 16(3), 181–207. https://doi.org/10.19094/contextus.v16i3.33936

Issue

Vol. 16 No. 3: set/dez 2018

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