INNOVATION: COMPETITIVENESS STRATEGY AND SUSTAINABILITY IN HOSPITAL MANAGEMENT

Authors

  • Luiz Felipe Vilela Pinto Fucape Business School
  • Valcemiro Nossa Fucape Business School
  • Aridelmo Teixeira Fucape Business School

DOI:

https://doi.org/10.19094/contextus.v13i3.750

Keywords:

Innovation. Hospital management. Health.

Abstract

The objective of the study was to identify whether hospital sector companies have characteristic effects of innovative actions. To achieve this objective there was a quantitative, descriptive study based on a questionnaire (survey). The sample involved 184 hospital organizations located in 24 states of the federation, with 79% of organizations surveyed are considered medium or large. The variables were analyzed using a nonparametric chi-square and logistic regression test. Overall the results suggest that the theme innovation is being treated with strategic priority by most executives. Only 20% of companies recorded in their answers less than 40% of characteristic effects of innovative actions. Another important result shows that the billing increase suffers a significant influence in relation to the characteristic effects of innovative actions.

Author Biographies

Luiz Felipe Vilela Pinto, Fucape Business School

Mestre em Administração de Empresas

Valcemiro Nossa, Fucape Business School

Doutor em Controladoria e Contabilidade

Aridelmo Teixeira, Fucape Business School

Doutor em Controladoria e Contabilidade

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Published

2015-12-21

How to Cite

Pinto, L. F. V., Nossa, V., & Teixeira, A. (2015). INNOVATION: COMPETITIVENESS STRATEGY AND SUSTAINABILITY IN HOSPITAL MANAGEMENT. Contextus - Contemporary Journal of Economics and Management, 13(3), 216–243. https://doi.org/10.19094/contextus.v13i3.750

Issue

Vol. 13 No. 3: sep/dec 201

Section

Articles

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