Impact of buying attitude over consumption reduction in the context of economic crisis

Authors

  • Verónica Peñaloza Universidade Estadual do Ceará
  • Felipe Gerhard Universidade Estadual do Ceará
  • Danielli Leite Campos Monteiro Universidade Estadual do Ceará
  • Rayén Heredia Universidade Federal do Ceará

DOI:

https://doi.org/10.19094/contextus.v16i2.1015

Keywords:

Crisis, Consumption Reduction, Perception of Financial Threat, Buying Attitude, Moderation Analysis.

Abstract

This study aims both to analyse the relationship of consumption reduction to the level of financial threat that people experience within contexts of economic recession and to inquire the impact of rational, compulsive, and impulsive buying attitudes on this relation. For that purpose, a study of quantitative character was carried out by applying a survey. The technique of data analysis used in this research was the moderation, by means of the Process software. The main results indicate that there is a direct relationship between the reduction of consumption and the perception of financial threat, as well as two effects on this relation: a direct moderator effect of the rational buying attitude variable and an indirect moderator effect of the compulsive buying attitude variable. However, the impulsive buying attitude variable does not show a moderator effect in the study.

Author Biographies

Verónica Peñaloza, Universidade Estadual do Ceará

Professora do Programa de Pós-Graduação em Administração da Universidade Estadual do Ceará

Felipe Gerhard, Universidade Estadual do Ceará

Doutorando do Programa de Pós-Graduação em Administração da Universidade Estadual do Ceará

Danielli Leite Campos Monteiro, Universidade Estadual do Ceará

Professora Mestre da Faculdade Metropolitana de Fortaleza (FAMETRO)

Rayén Heredia, Universidade Federal do Ceará

Graduanda em Economia pela Universidade Federal do Ceará

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Published

2018-07-25

How to Cite

Peñaloza, V., Gerhard, F., Monteiro, D. L. C., & Heredia, R. (2018). Impact of buying attitude over consumption reduction in the context of economic crisis. Contextus - Contemporary Journal of Economics and Management, 16(2), 8–28. https://doi.org/10.19094/contextus.v16i2.1015

Issue

Vol. 16 No. 2: mai/ago 2018

Section

Articles

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