Political consumerism: An integrative review

Authors

DOI:

https://doi.org/10.19094/contextus.2022.77887

Keywords:

discursive political consumerism, boycott, buycott, dualcott, consumer behavior

Abstract

Consumers are gradually becoming more conscious of the strength of their consumption, expressing discontent and opinions and demanding improvements in organizations. Due to the extensive theoretical background, this article aims to compile research about political consumption through an integrative review on WOS and Scopus. At the end of the methodological procedures, 36 articles were obtained and analyzed with the content analysis technique. The results show that personal influences and motivations for political consumption are based on sociodemographic situation, political ideology, and internet use. This framework synthesized the phases of political consumption, the main actions, and the main actors involved.

Author Biographies

Juliana de Oliveira Becheri, Federal University of Lavras (UFLA)

PhD student in Business Administration from the Federal University of Lavras (UFLA)

Lauriene Teixeira Santos, Federal University of Lavras (UFLA)

Master in Business Administration from the Federal University of Lavras (UFLA)

Joel Yutaka Sugano, Federal University of Lavras (UFLA)

Associate Professor at the Department of Administration and Economics at UFLA (DAE-UFLA). He holds a Ph.D. in the Doctoral Program in Japanese Economy and Business-Osaka University (2005) and a Post-Doc from Wageningen University-The Netherlands.

Paulo Henrique Montagnana Vicente Leme, Federal University of Lavras (UFLA)

Adjunct Professor at the Department of Administration and Economics at the Federal University of Lavras. He holds a PhD in Business Administration from the Federal University of Lavras in the area of Marketing, Strategy and Innovation.

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Published

2022-04-19

How to Cite

Becheri, J. de O. ., Santos, L. T., Sugano, J. Y., & Leme, P. H. M. V. . (2022). Political consumerism: An integrative review. Contextus - Contemporary Journal of Economics and Management, 20, 99–111. https://doi.org/10.19094/contextus.2022.77887

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Vol. 20: jan/dec 2022

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