Vol. 16 No. 1: Jan/Apr 2018

View Vol. 16 No. 1: Jan/Apr 2018

Published: 2018-04-30

Editorial

Editorial

Diego de Queiroz Machado

1-7

Articles

The organizational culture in a private higher education institution in the perspective of different public

Magela Duarte Just, Claudete Batistella, Elaine Taufer, Janaína Macke

8-31
The influence of fashion blogs in the female consumer purchase decision process

Carla Cristine Vianna Nogueira, Daniele de Oliveira Ferreira, Emílio José Montero Arruda Filho

32-61
We are sorry to inform the end of our activities: representations and practices of the organizational decline in video rental stores

Vanessa Alves Pinhal, Daniel Victor de Sousa Ferreira, Jacquelaine Florindo Borges

62-92
Integration and hedging efficiency between Brazilian and US ethanol markets

Daniel Henrique Dario Capitani, José César Cruz Junior, Julyerme Matheus Tonin

93-117
Measurement costs theory in the automotive sector

Cleiciele Albuquerque Augusto, José Paulo de Souza, Silvio Antonio Ferraz Cario

118-149
Perceptions on the use of personal social networks in the work environment

Vânia Gisele Bessi, Caren Maria da Rosa Rinker, Dusan Schreiber, Maria Cristina Bohnenberger

150-181
The relation between clothing retail image and the loyalty of the generation Y’s consumers

Deonir De Toni, Virginia Dal Ponte, Ana Paula Graciola, Gabriel Sperandio Milan

182-209
Higher education and the efficiency analysis of Canadian public policies

Danilo de Melo Costa

210-240