Vol. 16 No. 2: mai/ago 2018

View Vol. 16 No. 2: mai/ago 2018

Published: 2018-07-25

Editorial

Editorial

Diego de Queiroz Machado

1-7

Articles

Impact of buying attitude over consumption reduction in the context of economic crisis

Verónica Peñaloza, Felipe Gerhard, Danielli Leite Campos Monteiro, Rayén Heredia

8-28
Acap model and innovation in U-I relationship

Raquel Engelman, Dusan Schreiber

29-52
A new working configuration: an interpretive analysis of the coworking literature

Breno Nakao, Clarissa Carneiro Mussi

53-89
Social marketing and societal marketing: a theoretical confusion

Taís Pasquotto Andreoli, Váldeson Amaro Lima, Silvio Augusto Minciotti

90-112
Dialectic of “pleasure and suffering”: the relationship of master’s and doctoral students with their academic work

Camila Cristina Rodrigues Salgado, Renan Felinto de Farias Aires, Fernanda Julyanna Silva Dos Santos

113-145
Internal control environment evaluation by means of maturity model in government organizations

Ricardo Augusto Capovilla, Rodrigo de Souza Gonçalves

146-185
Price setting in brazil

Juliana Ventura Amaral, Reinaldo Guerreiro

186-216
Multidimensional poverty in Salvador diminished? Evidence based on a spatial approach

Eli Izidro dos Santos, Ricardo Candéa Sá Barreto, Ícaro Célio Santos de Carvalho

217-250