Incubação social: Benefícios estratégicos para empreendimentos sociais
DOI:
https://doi.org/10.19094/contextus.2020.44467Palavras-chave:
empreendedorismo social, incubadora social, estratégia, inovação social, aceleradoraResumo
Este artigo objetivou identificar quais são os benefícios estratégicos que o processo de incubação social oferece para os empreendimentos sociais. Um estudo de caso foi realizado com uma incubadora social brasileira. As unidades de análise foram constituídas por empreendimentos sociais que participaram do programa de incubação. Oito benefícios estratégicos foram identificados, três deles não constam na literatura analisada, sendo uma novidade aqui destacada para melhorar as missões comerciais/sociais dos empreendimentos sociais. Entendendo esses benefícios, os empreendedores sociais podem tomar melhores decisões sobre o ingresso na incubação social. Gestores de incubadoras sociais podem entender as limitações inerentes à incubação social aqui destacadas e, a partir delas, aprimorar os programas. Portanto, este artigo avança o conhecimento no campo do empreendedorismo social.
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