Vol. 12 No. 1: jan/abr 2014

View Vol. 12 No. 1: jan/abr 2014

Published: 2014-01-31

Editorial

Editorial

Marcelle Colares Oliveira

1-6
- PDF (Português (Brasil))

Articles

CONSUMER EXPERIENCE AND THE ROLE OF SERVICE QUALITY IN AUTOMOBILE RETAILS

Ieda Pelogia Martins Damian, Edgard Monforte Merlo

7-28
- PDF (Português (Brasil))
COMMUNICATION STYLES OF GLOBAL BRANDS IN DIFFERENT CULTURAL CONTEXTS: A STUDY OF THE MCDONALD’S BRAND

Edson Roberto Scharf, Halissa Odebrecht da Silva

29-55
- PDF (Português (Brasil))
ENVIRONMENTAL TECHNOLOGIES AND IMPACTS ON ECONOMIC AND FINANCIAL PERFORMANCE: THE CASE OF CELULOSE IRANI S/A

Fábio Lazzarotti, Simone Sehnem, Yeda Maria Pereira Pavão, Anete Alberton, Sidnei Marinho

56-80
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RELATIONSHIP OF THE INFORMATION ASYMMETRY, BUDGET PARTICIPATION AND RISK IN CREATING BUDGET SLACK

Carlos Eduardo Facin Lavarda, Odirc Luiz Fank

81-110
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THE DYNAMICS OF COOPERATION: A LONGITUDINAL STUDY IN FURNITURE BUSINESS NETWORKS

Douglas Wegner, Greice De Rossi, Tiago Franquini Scarano

111-137
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OPTION FOR DEBT ON THE CAPITAL STRUCTURE: EVIDENCE IN BRAZILIAN FIRMS

Ariane Firmeza Mota, Antônio Carlos Dias Coelho, Allan Pinheiro Holanda

138-165
- PDF (Português (Brasil))