INTANGIBLE RESOURCES AND THE RELATIONSHIP BETWEEN SOCIAL PERFORMANCE AND FINANCIAL PERFORMANCE IN BRAZILIAN COMPANIES
DOI:
https://doi.org/10.19094/contextus.v17i3.41743Keywords:
corporate social performance; corporate financial performance; intangible resources; stakeholders; corporate sustainability indexAbstract
The relationship between corporate social performance and corporate financial performance (CSP-CFP) is studied as a direct relationship, and little is known about the variables that may mediate this relationship. Given this context, the objective of this research is to test whether intangible resources mediate the CSP-CFP relationship in companies in Brazil. A sample of 230 companies listed in 2013 on the Bolsa, Brasil, Balcão (B3) was analyzed. The hypotheses were tested by multiple regressions using the Least Squares Method (OLS). The results confirm the hypothesis that there is a positive relationship between CSP and CFP and that intangible resources mediate this relationship. The study contributes the finding, in the sample analyzed in the Brazilian context, that companies that presented superior social performance, which led to the development of intangible resources, obtained superior financial performance.
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